Srdn, Sardinia, Sardegna. Identità come una nuova scrittura

Sardinia is a quite strange land, where identity and historical values match innovation and contemporaneity. Distinctive icon of the Sardinian identity is its language and the sense of belonging-to-a-community that each person carries out of the island with them.

We decide to start designing the identity system by representing this unique convergence of past and future Sardinia.

We decide to start designing the identity system by representing this unique convergence of past and future Sardinia.

The extraordinary sign used to translate this thought, was present on the ground, looking down from the sky. The ‘Nuraghe’ maps were, are the perfect, contemporary, kind of scripture.

Nuraghe are the ancient stone constructions used by the oldest humans that lived on this land before Phoenicians and Romans. These houses were shaped in two form: ‘Tholos’ (circle shape) and ‘Corridoio’ means passage (linear shape).

The custom typography that composes the ‘Sardegna’ logotype is based on the geometrical figures arises from the structures of Nuraghe’s map drawings.


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